Bungie has allegedly “pulled the plug” on the extraction shooter’s marketing strategy, which included releasing a new trailer in June.

Between using an independent artist’s assets without permission and alleged low morale, Bungie’s Marathon is facing numerous challenges. The studio has seemingly made several internal changes to its marketing, but what’s surprising is that this allegedly occurred before the latest controversy.

Forbes’ Paul Tassi reports a trailer was supposed to go live in June alongside pre-orders, but Bungie “pulled the plug” on the game’s core marketing strategy at the beginning of May. The rumored open beta in August may also become a “roadmap of public playtests,” though details have yet to be determined.

Interestingly, Marathon was allegedly pitched by Bungie leadership, and it ignored advice on what “would and wouldn’t work” from developers (like the inclusion of a PvE mode). Whether this is in the pipeline for the future remains to be seen. The plan is to add a fourth map shortly after release and Seasons, with player progress wiping between each.

Launching on September 23rd for Xbox Series X/S, PS5, and PC, Marathon allegedly costs $39.99. Bungie hasn’t confirmed this, but assistant director Del Chaf said its price is “definitely going to be a conversation.” Stay tuned for updates in the meantime.