Referring to the ads as a “technical error”, Ubisoft has announced that the problem has now been fixed.

Ubisoft has released a statement regarding players reporting that Assassin’s Creed games have started displaying advertisements for Ubisoft’s Black Friday sale. The company has taken to social media platform X to release its statement, referring to the ads being shown in games as a “technical error”, echoing an earlier statement released to The Verge.

According to its latest statement, the “technical error” that resulted in players getting shown pop-up advertisements while in the middle of gameplay has now been fixed.

“Our intention was to display a promotion for Assassin’s Creed Mirage as part of the franchise news in the main menu of other Assassin’s Creed games,” said the company.

“Unfortunately, this technical error caused the promotion to appear in one of our in-game menus instead,” the statement continues. “We want to ensure the best player experience possible, and these disruptive pop-ups were promptly removed once we learned of the issue.”

Players reported ads popping up for Ubisoft’s Black Friday sale yesterday, with a player posting a video from Assassin’s Creed Odyssey on Xbox, which showed that opening the map prompted a pop-up to advertise Assassin’s Creed Mirage.

Assassin’s Creed Mirage was released back in October, and is available on PC, PS4, PS5, Xbox One and Xbox Series X/S.