Flexion, the games marketing company, has launched King’s global hit game Candy Crush Saga^© on the alternative app stores: Huawei App Gallery, Samsung Galaxy Store, Xiaomi GetApps and ONE store.

Flexion’s distribution services will help enable King to reach new players from alternative app stores.

“We are delighted that King chose Flexion, and it’s an honour to take one of the world’s most successful mobile games to the alternative app stores,” says Jens Lauritzson, CEO of Flexion. “Our approach provides King with an easy, robust and low risk path to accessing the alternative app stores, while helping them to add revenue and audiences for their phenomenally successful game.”